The advanced notebook display market (OLED and MiniLED) is expected to grow by 11% year-on-year (YoY) in 2026, according to Counterpoint Technology Market Research’s latest Advanced IT Display Shipment and Technology Report . This expansion contrasts with a projected 3% decline in the broader notebook PC display market, where persistent memory cost inflation and higher system bills of materials are weighing on demand. OLED notebook display shipments are forecast to rise 50% in 2026 and another 24% in 2027. Apple’s anticipated adoption of OLED in next-generation MacBook Pro models, alongside continued demand for premium AI PCs, is expected to drive this growth. MiniLED notebook display shipments, meanwhile, are projected to fall 38% in 2026 and a further 60% in 2027. The decline reflects manufacturers’ increasing preference for OLED’s thinner form factor, superior image quality and improving cost competitiveness. Advanced Notebook PC Display Shipments, 2025 – 2026F Source: Counterpoint Research Advanced IT Display Shipment Report, Q3 2026 Performance improvements and manufacturing scale strengthen OLED Several technology developments are expected to enhance OLED’s appeal and improve its production economics. For instance, tandem OLED architecture delivers higher brightness, improved power efficiency and longer panel life. Next-generation manufacturing technologies, including Visionox’s Intelligent Pixelization (ViP) and LG Display’s FLiPP (FMM-Less innovative Pixel Patterning), are expected to improve material utilization, yields and production efficiency. Next, commercial introduction of phosphorescent blue OLED emitters is expected to increase overall panel efficiency and reduce power consumption. Finally, scaling Gen 8.7 oxide backplane production is expected to lower manufacturing costs and support broader OLED adoption across notebook PCs. Strong expansion expected through 2030 Counterpoint Research remains highly optimistic about the notebook OLED market, forecasting a 26% CAGR in panel shipments and a 35% CAGR in panel revenues from 2024 to 2030. Revenue growth outpacing shipment growth points to an increasing average value per panel over the forecast period, alongside substantial volume expansion. “OLED notebook PC growth will increasingly depend on translating advances in panel performance and manufacturing into compelling products at competitive prices. Apple’s anticipated adoption and demand for premium AI PCs are expected to accelerate the near-term transition, while improvements in efficiency, panel lifetime and production scale should support broader adoption through 2030,” said Associate Director David Naranjo. The post Counterpoint Forecasts OLED Notebook Display Shipments to Rise 50% in 2026 appeared first on EE Times Asia .